Expecting a baby can be like drinking from a firehose. A torrent of well-intentioned information and advice from friends, family, the internet, parenting magazines and your nosy neighbours.
Having a baby is the most natural thing in the world, yet we’ve got really good at making it feel super complicated. What new parents really want is someone to grab that firehose, turn down the pressure, and help them find their own flow.
We believe that Kiwi families deserve a smarter start. So at Nelly Boo, we’re making it easy to set up for a new baby, nurture a new arrival. Allowing parenting to feel natural, like it’s meant to, like something we were all born to do.